ABC Bank is proud to participate in the ongoing #ChoraPlan financial literacy campaign launched on Tuesday, May 11th, 2024, by the Kenya Bankers Association (KBA). This month-long initiative aims to empower Kenyans with essential financial skills to make informed decisions and achieve their financial goals.
Unveiled at a ceremony held in Nairobi’s Serena Hotel by Central Bank Governor, Kamau Thugge, KBA Chair, John Gachora, and KBA’s acting CEO, Raimond Molenje, the campaign involves all financial institutions in the country.
Throughout the campaign, ABC Bank will undertake several key activities including social media awareness and customer education on the financial solutions we offer, that will shield them from unexpected life events and help them achieve their financial goals through financial planning.
In addition, the campaign will also focus on consumer centricity and raise awareness of fraud and identity theft while enhancing the usage, quality and impact of the financial services we offer.
By participating in the #ChoraPlan Financial Literacy Campaign, ABC Bank aims to promote responsible financial habits, raise awareness of financial scams, empower customers to protect themselves and equip them with the knowledge and tools they need to make informed financial decisions and build a secure future.
Together, let’s #ChoraPlan for a financially secure future!
