The Kite Festival (Uttarayan) is a Hindu celebration which marks the beginning of summer, according to the Indian calendar. It is a signal to farmers that the sun is back and that harvest season is approaching. This day is considered one of the most important harvest days in India, and communities organize kite competitions to celebrate.
ABC Bank sponsored this year’s Kite Festival held in Kisumu on Sunday 15th. The bank joined the local Hindu community in the celebrations and utilized the opportunity to appreciate them for their business support.